Aaliyah Lambert Portfolio (np)

Marketing Strategy, Branding and Creative Direction + Vision

portfolio

AALIYAH

LAMBERT

aaliyahllambert@gmail.com

Last Updated: August 2024

Aaliyah

Lambert

about + skills

music releases

brand work

editorial content

Meet

AALIYAH

It's all about creating unforgettable brand moments that blend culture, creativity, and strategic partnerships to drive real results.

Aaliyah Lambert is a dynamic brand and marketing strategist with a knack for bridging connections across art, music, sports, fashion, and entertainment. With a track record of spearheading creative collaborations and innovative marketing initiatives, Aaliyah excels in crafting impactful brand experiences and driving strategic growth. Her expertise as a brand architect is fueled by a deep passion for cultural insights and storytelling. Eager to embrace new challenges, Aaliyah thrives in roles that leverage her skills in marketing, brand strategy, creative direction, and partnership management.

Skills

Artist/Talent Relations

Brand Management

Content Production

Contract Negotiation

Copywriting

Event Production

Project Management

Social Media Marketing

Platforms

Software

Design (Canva, Figma, Illustrator, Photoshop)

Google Workspace

Marketing (Salesforce, Tableau, Mailchimp, Adentro, Tattle)

Microsoft (Excel, PowerPoint, OneDrive, Outlook, Word)

Music (Disco, Chartmetric)

Project Management (Monday, Asana)

Social Media Marketing (Later, NextDoor)

Aaliyah

Lambert

about + skills

music releases

brand work

editorial content

Summer Walker

“Still Over IT”

Overview: The second studio album by Summer Walker. Still Over It was released in November 2021. The album broke Apple Music records by being the most significant album debut ever by a female-identifying artist, the most prominent R&B album debut, No. 1 in 40 Global Markets, and No. 1 in 5 markets on iTunes. The rollout included a hard drive tour across five major cities, digital performances, and more!

Role + Contributions:

Streamlined project deliverables with external partners for complete rollout.
Developed the 360-marketing campaign in support of the project.
Supported internal creative execution of YouTube “CPR” After Party performance and Livestream “Still Over It vs. Over It”.
Oversaw the social media manager to execute social marketing tactics on the “Summer’s Hard Drive” Instagram account amassing 200K+ followers within six weeks.
Conceptualized the framework for a motherhood activation in support of the album featuring partnerships with Liberate, Microsoft, TechBridge and McBride Sisters Wine.

dvsn

“Cheers to the best Memories”

Overview: The R&B duo, dvsn released a collaborative EP with R&B singer Ty Dolla $ign entitled Cheers to the Best Memories. Ten (10) visualizers and one (1) music video accompanied the project’s release.

Upon release, the single “I Believed It” received over 20 editorial playlist placements across Apple Music and Spotify. Additionally, the EP received 15 press features throughout the rollout in publications like Rolling Stone, The New Yorker, UPROXX, and more. Overall, the project charted at 15 on Billboard;s Top R&B/Hip Hop Albums.

As a precursor to the EP, I executed a Record Store Day content piece in celebration of the anniversary of their project, ‘Sept 5th’. The content piece explored insight into the creation of the project and lived across social platforms such as Facebook, Instagram, and YouTube.

Role + Contributions:

Project and marketing manager
Social copywriting
Content production

[01 project]

Eli derby

“Left on read”

Overview: Rising R&B act Eli Derby released his debut EP, “Left On Read,” in March 2022. This release featured five songs by Derby with a major feature on “Lately” by singer/songwriter/rapper 6LACK. The "Lately" music video reached 201K views within 7 days. Additionally, "Lately" and "Go Home" were featured on 20+ editorial playlists release week across Spotify, Apple Music, Tidal, and SoundCloud. The rollout for this project concluded with a performance at AMFest in Washington, DC, in front of 1,000+ students.

Role + Contributions:

Project and marketing manager
Composed social copywriting across Tik Tok and Instagram
Defined social strategy to increase TikTok views by 100% with three months
Implemented strategy to increase Gen-Z listenership by 50% on Spotify and Apple Music
Secured partnerships with Velvet Residence, THFCTRY Radio, The New Originals, Pandora Now, and Ward 9 Shop

Aaliyah

Lambert

about + skills

music releases

brand work

writing samples

WNBA All-STar

Overview: Over three days, Playa Society’s activation became a vibrant hub for brand supporters. In partnership with AT&T’s #DreaminBlack, the brand hosted a meet & greet with Natasha Cloud and welcomed Chiney Ogwumike.

Playa Society launched three new products—a USA Roster T-Shirt, a Natasha Cloud Player T-Shirt, and WNBA Baby Tees—while significantly boosting brand presence and engagement.

Role + Contributions:

Executive produced a three-day pop-up event for Playa Society, overseeing daily logistics and inventory operations.
Secured and directed the content team, conceptualizing and delivering key event content.
Organized and managed athlete appearances at the Playa Society booth and influencer gifiting, enhancing event engagement.
Managed a five-figure partnership with AT&T’s #DreamInBlack, ensuring successful collaboration and brand synergy.
Sourced and maintained communication with event vendors and staff, ensuring smooth operations throughout the event.

Results:

Achieved over 600 orders in just one day, tripling both the order volume and sales from the 2023 All-Star, with new product drops selling out both in person and online over the weekend.
Garnered over 1 million impressions, likes, and comments across Instagram and X, significantly boosting social media engagement.
Unofficially recognized as the most popular booth at the WNBA All-Star event.

Playa Society

Mitchell & Ness

NCAAW Final Four

Overview: Wrapping up another historic NCAAW Final Four weekend, the Playa Society x Mitchell & Ness Nostalgia Co. "We Told You So" pop-up store surpassed all expectations. The women's basketball community came out in full force, eagerly embracing Playa Society’s latest merchandise drops and participating in a captivating fireside chat featuring legends Sheryl Swoopes, Seimone Augustus, and Jordan Robinson. The event was electrified by the passion and support of the brand’s incredible community of customers and fans, generating over $20K in revenue.

Role + Contributions:

Oversaw production of the 2-day event (pre, onsite, and post)
Supervised staffing team of 10 brand ambassadors
Sourced and managed communication with vendors (Sovereign Brands, Diageo, event DJ, venue contact, etc.)

Results:

Two day event with over 1K attendees and generated over $20K in revenue

Hart House

Grand Openings

Overview: Since August 2022, Hart House has opened 4 locations in the Southern California area. The chain is serving up a new era of QSR (quick service restaurants ) with a plant-based menu of chick’n sandwiches, burg’rs and more! Brought to the public by comedian Kevin Hart, Hart House aims to be a positive disruptor in the community and industry.

Role + Contributions:

Produced event run of shows with 5+ local partners per store opening
Established guest list outreach and database for pre-opening events with approx. 500+ people in attendance
Procured marketing collateral such as event signage, promotional flyers, menus, etc.
Supervised a brand ambassador team of 5-10 people
Directed the social media and content team of 4 per store opening

Results:

Four (4) locations in 9 months, achieving 500M social media and press impressions, and welcoming over 2,000 customers in the first week

Party with Hart

Anniversary CAMPAIGN

Overview: During the week of August 21st, Hart House honored its 1st year of operations with a week's worth of activations ending on its birthday, August 25th!

Role + Contributions:

Ideated and executed 360 marketing campaign across 4 store locations (in-store promotions, email marketing campaigns, brand partnerships)
Directed content team, DJ, and photo booth vendor for end of week party activation
Composed campaign marketing collateral alongside design team
Devised social strategy and copy across social platforms

Results:

All store locations saw an increase in sales by approx. 15%+ throughout campaign week
Featured across food and cultural publications such as LA-story and Vegconomist
Partnered with SUPLMNT for a limited edition 1-year anniversary water bottle

Hart House

Complexcon

Overview: Hart House activated at the 2022 Complexcon in Long Beach, CA. The activation included partnering with a local LA plant shop, The Plant Chica. If one purchased a meal at Hart House, they would receive

“Plants with their Plants,” a complimentary succulent in Hart House x Plant Chica branded pot.

Role + Contributions:

Developed activation concept for the weekend
Liaised between 4 external partners to execute the pop-up
Directed Hart House content team and brand ambassadors to maximize Hart House’s impact at the event
Supervised activation site for the weekend

Results:

Food truck garnered over $1.5K in sales
Featured across food and cultural publications

Hart House

Jalen Hood-Schifino

Overview: Hart House launched a new content series, “Training Camp.” The first episode featured Los Angeles Lakers #1 Draft Pick, Jalen Hood-Schifino. The content series also included an in-store work day with 10% of proceeds donated to Hart House Hollywood’s community partner, Assistance League of Los Angeles.

Role + Contributions:

Creative Director and Producer for 1 long-form content piece and 2 social recap videos
Event producer for in-store work day

Results:

Training camp video - 21K+ reach and views
Work Day video - 1 M+ reach and views each
Raised $1K in an hour for Assistance League of Los Angeles

Hart House

NLE Choppa

Overview: Hart House built upon its Study Break promo with Study Break Sessions featuring NLE Choppa. The event served as a way for the vegan artist to support a plant-based restaurant while connecting with his target demographic, the college-aged students of USC. Ten percent (10%) of sales during NLE Choppa’s service were donated to LA Promise Fund’s Black College Success program.

Role + Contributions:

Spearheaded relations between 20+ influencer and student organizations for day of collaborations
Produced event including run of show, organizing content team and deliverables, event performances, etc.
Oversaw email and social marketing reaching over 200K followers + subscribers
Advised design team on creation of assets for promotional and recap materials

Results:

Garnered over 100 attendees resulting in a 50% increase in sales for the day
Gained features in cultural publications such as The Source and VIBE

Hart House

Merch design

Overview: Hart House rolled out merchandise to support its efforts to become more than just a restaurant but a lifestyle brand.

Role + Contributions:

Launched and refined merchandise program for the brand
Creative director for merchandise design and content shoot
Key liaison between internal design team, external production team and brand partners
Managed inventory across 4 store locations

6LACK X 600 Degrees

Overview: Initially a supplement to the rollout of the ‘6pc Hot’ EP,

6LACK wanted to take this idea to the next level by releasing hot sauce for purchase.

600 Degrees is 6LACK’s “thank you” to Atlanta, the city he grew up in. This hot sauce is his added comfort and flavor to bring wherever he is and share with people he cares about.

Role + Contributions:

Developed visual brand identity and oversaw creative for the physical hot sauce bottle, producing designs for two flavors
Executed timelines and strategic promotion through cross collaboration with external production, distribution, and social media management companies
Advised social strategy in collaboration with 3rd party social agency

Results:

Sold approx. 75% of the inventory within the first year of production
Rémy Martin featured the bottles in a 2021 Grammy’s gift package that accompanied the brand’s “Ground’s Melody” campaign
Collaborated with MARKET's Design Freestyle, gaining 8K views on YouTube and executing an exclusive merch drop